Claims Testing Services

Claims Testing Backs Every Word You Put on Your Product

Every claim you make through your packaging, ads, or product copy is a promise to your consumer. Peekage's claims testing service ensures those promises resonate, convert, and stand up to scrutiny. Talk to an Expert

Turn Consumer Perception Into Your Strongest Marketing Asset

A great product isn't enough if the words describing it don't connect. Claims testing is the research process that identifies which messages truly resonate with your target consumers, and provides the substantiation data to back them up. At Peekage, we help brands find the claims that drive real purchase intent, not just the ones that sound good in a boardroom.

• Test multiple claim options against real consumers in your target market
• Identify which messages drive the highest purchase intent and brand trust
• Gather legally defensible substantiation data before going to market
• Eliminate guesswork from your packaging, advertising, and launch copy
• Prioritize the handful of claims that actually shift consumer behavior

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What Can Claims Testing Evaluate for Your Brand?

On-Package Marketing Claims

Before any word goes on your label, our claims testing services will tell you which ones consumers find credible and worth paying for.

Advertising & Campaign Messaging

Claims testing validates which messages cut through, which fall flat, and which could mislead before you spend your budget.

Comparative & Competitive Claims

Our claims testing services give you the consumer-backed data needed to make comparative statements with accuracy.

Sustainability & Ingredient Claims

Claims testing ensures your sustainability messaging is both believable and verifiable, not just aspirational.

How Claims Testing Helps Your Brand Win

Find the Words That Actually Sell

Claims testing ranks your options so you lead with the message that drives the most purchase intent, not the one that just sounds best internally.

Understand Real Usage Behavior

Peekage's claims testing service generates the kind of credible and consumer-backed evidence that holds up under scrutiny.

Align Messaging With Consumer Needs

Claims testing helps marketers align messaging with consumer needs and aspirations at the right moment in the customer journey.

Reduce Wasted Marketing Spend

Claims testing services will tell you what converts before you commit to production, packaging runs, or ad buys.

Build Long-Term Consumer Trust

The best claims succeed in convincing consumers that a product is the one to purchase while simultaneously building brand equity.

Test Multiple Claims in One Study

Rather than running separate research cycles, Peekage can evaluate a full set of candidate claims in a single study.

The Real Advantages of Running Claims Testing Before Launch

Consumer-Validated, Not Committee-Approved

Internal teams are too close to the product. Claims testing service replaces opinion debates with actual data from the people who will be buying, giving your launch decisions a foundation that internal alignment never can.

Defensible Data When It Matters Most

Claims substantiation is the process of ensuring supporting evidence is in place for statements made in advertisements, point-of-sale materials, sales brochures, and product packaging.

Clarity Before You're Committed

Packaging reprints, campaign overhauls, and product recalls are expensive. Running claims testing before locking in production decisions costs a fraction of fixing a messaging mistake after launch.

Works Across Every Stage of the Product Lifecycle

Claims testing isn't just a pre-launch tool. If you're refreshing an existing product, entering a new market, or repositioning a brand, testing your messaging against current consumer expectations keeps you relevant at every stage.

Sharpen Your Competitive Edge on the Shelf

When every brand in your category is making bold promises, the one with tested, proven, consumer-backed claims stands out. Our claims testing services give you the confidence to position more aggressively, and the data to do it credibly, right where purchase decisions are made.

“The team at Peekage works closely with the brand team to effectively drive trials at your key retail locations through their digital sampling platform. They seemed invested in making sure our program achieved our desired outcome.”

Theresa Sarna, Senior Marketing Manager

Bubbies Mochi Ice Cream

How Claims Testing Works with Peekage

01. Define Your Research Goals
We start by understanding what you need your claims to achieve, whether that's driving trial, justifying a premium price, highlighting a key ingredient, or outpositioning a competitor.

02. Identify and Shortlist Candidate Claims
Working with your team, we help organize and structure your candidate claims, ensuring each one is specific, testable, and legally sound before consumer evaluation begins.

03. Recruit Your Target Audience
We recruit real consumers who match your actual buyer profile, filtered by category usage, demographics, purchase behavior, and any other criteria relevant to your product and market.

04. Run Structured Consumer Testing
Using proven methodologies including MaxDiff ranking and monadic testing, participants evaluate your claims against the product itself, rating credibility, appeal, clarity, and purchase influence.

05. Collect Substantiation-Grade Data
We gather statistically sound, documented responses that meet the standards required for regulatory and legal substantiation, not just directional insights, but defensible research.

06. Deliver a Clear Claims Recommendation
You receive a prioritized report: which claims performed best, why, how different consumer segments responded, and exactly what language to lead with across packaging and marketing.

Exclusive Community of High-Value Consumers

Peekage has a community of vibrant and highly engaged shoppers from diverse backgrounds who join Peekage to test new products and innovations. With a passion for trying new things, they willingly share their opinions and insights, including shopping habits, dietary preferences, interests, and routines. This valuable information enables you to recruit a diverse and representative sample of your target audience. Once matched with your research, they provide feedback on concepts, products, or packaging through surveys and interviews.

Our Consumers’ Success Stories

Winning Key Retailers Through Consumer Persona Insights

How Consumer Testing Helped YumButter Optimize Packaging for Bigger Impact and Better ROI

Wise Snacks Cuts Research Costs by 70% and Speeds Up IHUT 4X

Why Peekage?

Streamlined Process

Peekage is vertically integrated across the entire research workflow. With AI-assisted automation at every step, all processes run smoothly from start to finish.

Proprietary Panel

Proprietary panel of 5 million consumers, representative of the U.S. & Canadian markets.

Lightning Fast

No research expertise required. Peekage’s AI agents simplify study design and execution, enabling teams to launch tests quickly and receive insights in as little as 24 hours.

High Quality Data

Powered by our AI quality engine and multi-layered validation, Peekage delivers the highest-fidelity market data—so you can make decisions with absolute confidence.

Targeting and Segmentation

Leverage more than 200 consumer attributes and consumption habits to segment and recruit your ideal panel.

Affordable

With one subscription, all teams get big-market-research-firm quality at a fraction of the cost.

One Platform for All Testing Needs

Peekage offers a comprehensive suite of quantitative and qualitative product testing methods on a single, unified platform. Our AI streamlines study design, execution, and insight generation.

End-to-End Fulfillment

Peekage manages product fulfillment from packaging and shipping to tracking and coordination—including products with special handling needs. This makes it easy to replace traditional CLT testing or run IHUT programs at scale.